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Humans aren’t obsolete yet
yes, google translate is a useful tool, and even the only thing we have when dealing with a flood of information, but all the translations it uses are based on human translations, and language is always changing and open to interpretation, nuances. So, while you can use it to get the gist of an idea.…
Read MoreNew Car Psychology Across Languages
http://www.surveymagazine.org/new-car-psychology/ Buying a new car is a major event in the lives of most consumers no matter where they live, and this must be taken into consideration when designing a survey instrument. Different cultures have different psychological and emotional reactions. This difference must be acknowledged and taken account for when translating. A real world example…
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