Posts Tagged ‘multicultural’
When Deciding Who to Sample, Don’t Forget the Children
they don’t control the purse strings, they influence those who do
Read MoreNew Car Psychology Across Languages
New car psychology Buying a new car is a major event in the lives of most consumers no matter where they live, and this must be taken into consideration when designing a survey instrument. Different cultures have different psychological and emotional reactions. This difference must be acknowledged and taken account for when translating. A real…
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