When Deciding Who to Sample, Don’t Forget the Children

“our youngest generation might be a considerable household influencer.” Not only does this mean that those who control the purse strings might not be the whole picture, but that when going across cultures, one must consider argot and slang, and that is very tricky. It might require in-country linguists, ones with access to what is fashionable right now. This could prove to be especially tricky on Snapchat with its visual vocabulary.  See the Survey Monitor here from Quirks.
#Translation #multiethnicResearch #marketResearch