Survey Translation
An Occasional Roundup of Facts and Tidbits
sorting through the dross, fools gold and chimeras
Read MoreWhen Deciding Who to Sample, Don’t Forget the Children
they don’t control the purse strings, they influence those who do
Read MoreOnline Surveys
Online surveys are different, of course from other methodologies. And this becomes a bit more complex when moving across languages. Even if it’s simply that the “items below” that are to be rated actually appear next to the questions, which cannot be seen by the translator on a piece of paper. Many of these kinds…
Read MoreNew Car Psychology Across Languages
http://www.surveymagazine.org/new-car-psychology/ Buying a new car is a major event in the lives of most consumers no matter where they live, and this must be taken into consideration when designing a survey instrument. Different cultures have different psychological and emotional reactions. This difference must be acknowledged and taken account for when translating. A real world example…
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