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Humans aren’t obsolete yet

Wall of Neon Word Choices

yes, google translate is a useful tool, and even the only thing we have when dealing with a flood of information, but all the translations it uses are based on human translations, and language is always changing and open to interpretation, nuances. So, while you can use it to get the gist of an idea.…

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Online Surveys

Wall of Neon Word Choices

Online surveys are different, of course from other methodologies. And this becomes a bit more complex when moving across languages. Even if it’s simply that the “items below” that are to be rated actually appear next to the questions, which cannot be seen by the translator on a piece of paper. Many of these kinds…

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New Car Psychology Across Languages

New car psychology Buying a new car is a major event in the lives of most consumers no matter where they live, and this must be taken into consideration when designing a survey instrument. Different cultures have different psychological and emotional reactions. This difference must be acknowledged and taken account for when translating. A real…

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